About

Home / About

ABOUT US

OUR MISSION

We are a seed fund of founders backing founders. We have been there too, we've hit pavements, dreamed big, worked relentlessly, succeeded and failed. We are on a mission to identify radically ambitious entrepreneurs seeking to digitally and fundamentally transform how industries work, and work shoulder to shoulder with you to transform your idea from concept to epic!

GET TO KNOW US
Managing Partner

Eran Ben Avi

Managing Partner

Tal Melenboim

Managing Partner

Alon Maharshak

Managing Partner

Eran Ben Avi

Eran has 18+ years of international experience driving impact in industries at the intersection of technology, finance, business and law. Eran’s diverse experience ranges from practicing corporate law in two of Israel’s most prestigious law-firms (Herzog & Meitar), being an investment banker on Wall Street (Credit Suisse and GCA Altium/Houlihan Lokey), and most recently heading technology M&A and capital investment initiatives for Kornit Digital (NSDAQ:KRNT).

Eran has worked closely with many dozens of technology companies ranging from early-stage startups to publicly traded corporations. He led dozens M&As and private placement deals, assisted leading private and Fortune 500 clients with rigorous analysis, debt and equity issuance, strategic acquisitions and corporate strategy formulation.

Eran has LL.B in Law and BA in Business from the Hebrew University as well as an MBA from the Wharton Business School.

Managing Partner

Tal Melenboim

A seasoned entrepreneur with a proven track record of success in the technology and AI fields. With nine successful companies founded and funded by him, Tal possess a wealth of experience and knowledge in the industry, translated in him taking multiple companies from idea inception to successful commercialization. Tal is the author of numerous patents related to video and audio content display and monetization.

In recent years Tal has founded VFR Assets And Holdings Ltd., an incubation for technology startups where Tal is growing some of the most innovative next-gen startups in their respective domains.

Managing Partner

Alon Maharshak

Alon is an experienced results oriented corporate advisor, dealmaker and entrepreneur. He holds 15+ years of leadership and track record in successfully facilitating transactions with a focus on the High-Tech industry. Alon has been working in China for 8 years, led a cluster consisting of three teams across three cities – part of BDO – world’s 5th largest accounting & advisory firm. His experience includes project initiation and execution, advisory to the management of numerous start-ups and large-scale private, public and government entities. Alon is also an active angel investor. Furthermore, Alon awarded as “Envoy of People’s Friendship of Wuxi” by Wuxi Municipal Government, given to leaders which have demonstrated an “outstanding economic and social contribution” – 2020; Appointed as Overseas Talent & Expert by CAST – China Association for Science and Technology – 2018; Appointed as an Advisor to the government of Jiangyin city by the highest serving government official – 2016; Co-founder & board member of a China based International Chamber of Commerce; Co-holder of US patent; Intelligence officer in an elite unit.