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We are a seed fund of founders backing founders. We have been there too, we’ve hit pavements, dreamed big, worked relentlessly, succeeded and failed. We are on a mission to identify radically ambitious entrepreneurs seeking to digitally and fundamentally transform how industries work, and work shoulder to shoulder with you to transform your idea from concept to epic!

Managing Partner

Eran Ben Avi

Managing Partner

Tal Melenboim

Managing Partner

Alon Maharshak

Managing Partner

Eran Ben Avi

Eran has 18+ years of international experience driving impact in industries at the intersection of technology, finance, business and law. Eran’s diverse experience ranges from practicing corporate law in two of Israel’s most prestigious law-firms (Herzog & Meitar), being an investment banker on Wall Street (Credit Suisse and GCA Altium/Houlihan Lokey), and most recently heading technology M&A and capital investment initiatives for Kornit Digital (NSDAQ:KRNT).

Eran has worked closely with many dozens of technology companies ranging from early-stage startups to publicly traded corporations. He led dozens M&As and private placement deals, assisted leading private and Fortune 500 clients with rigorous analysis, debt and equity issuance, strategic acquisitions and corporate strategy formulation.

Eran has LL.B in Law and BA in Business from the Hebrew University as well as an MBA from the Wharton Business School.

Managing Partner

Tal Melenboim

A seasoned entrepreneur with a proven track record of success in the technology and AI fields. With nine successful companies founded and funded by him, Tal possess a wealth of experience and knowledge in the industry, translated in him taking multiple companies from idea inception to successful commercialization. Tal is the author of numerous patents related to video and audio content display and monetization.

In recent years Tal has founded VFR Assets And Holdings Ltd., an incubation for technology startups where Tal is growing some of the most innovative next-gen startups in their respective domains.

Managing Partner

Alon Maharshak

Alon is an experienced results oriented corporate advisor, dealmaker and entrepreneur. He holds 15+ years of leadership and track record in successfully facilitating transactions with a focus on the High-Tech industry. Alon has been working in China for 8 years, led a cluster consisting of three teams across three cities – part of BDO – world’s 5th largest accounting & advisory firm. His experience includes project initiation and execution, advisory to the management of numerous start-ups and large-scale private, public and government entities. Alon is also an active angel investor. Furthermore, Alon awarded as “Envoy of People’s Friendship of Wuxi” by Wuxi Municipal Government, given to leaders which have demonstrated an “outstanding economic and social contribution” – 2020; Appointed as Overseas Talent & Expert by CAST – China Association for Science and Technology – 2018; Appointed as an Advisor to the government of Jiangyin city by the highest serving government official – 2016; Co-founder & board member of a China based International Chamber of Commerce; Co-holder of US patent; Intelligence officer in an elite unit.



our investment approach

Invest Early

Investing in Pre-Seed – Series A stages

Ticket Size

Initial investment range between $500K- $1.5M

Lead Investors

In smaller rounds, we aim to be the lead investor

Our Focus

We are thematic investors, seeking technologies that promote digital transformation and create “unfair” advantage

Follow On

We support our portfolio companies with follow on investments as the business matures

Hands On

We are accessible, at your service, and strive to find the “hidden” areas where we can add value



what they say

  • Oriel Herman, CEO

    "Half a Superman! Eran is a real expert in the field of strategic partnerships, VC finance and investment processes. He bring years of legal & finance experience to the table, which is crucial for any company seeking to raise capital in an effective & controlled way. If you're looking for a strategic advisor, Eran is your man."

    Oriel Herman, CEOExtreme Simulations
  • Gadi Krieger, Founder

    "Eran is one of our most valuable and reliable advisors . It is always a pleasure to do consult with him on matters of valuation and strategic corporate alternatives. Eran is very knowledgeable in these areas and brings a unique view that is reflecting on his legal and finance career experiences. I trust his judgement, integrity and good and unbiased advice and will recommend him happily to anyone seeking a trusted advisor."

    Gadi Krieger, FounderQualitau
  • Eran Sinbar, CEO

    "As the CEO of Yoran Imaging, I have been consistently impressed with Alon's professionalism and skills. Alon possesses the ultimate "can do" attitude while initiating and taking on all tasks with positive energy & diligence. His upbeat personality and engaging personal style enable him to interact effectively with a diverse set of decision makers. He is also an impressive problem solver who is always able to strategically and confidently address complex issues. Moreover, Alon is a true team player, and always manages to foster positive relationships and bring the best out of others. All these were reflected in his success as a valued executive that sets a high level of professionalism"

    Eran Sinbar, CEOYoran ImaGING
  • Asaf Bar-Ilan, Vice President

    "I have known Alon for seven years in my capacity as Vice President at Nemesysco company. Alon worked very closely with me on various long-term, challenging and successful projects. In our engagements, Alon played a key role in our business development - brainstorming and setting our China strategy, successfully further promoting our unique software solution in the Chinese market, negotiation and deal making with senior executives that later became Nemesysco's strategic partners and clients. Alon’s knowledge of cross-border cooperation and in-depth proficiency of Nemesysco's solution, were a huge advantage to our entire company, and led to excellent results. Alon is a dedicated and knowledgeable businessman, and an all-around great person"

    Asaf Bar-Ilan, Vice President Nemesysco
  • Kobi Gur, CEO

    "Tal is one of the founding fathers of Mythreal. Not only he started with an idea in mind but he was the pushing power on all aspects: Technical, business and funding. These days Tal continues to push with helping on ideas, solving major strategic issues we have and introducing us to any possible prospect. Tal's knowledge and experience is what brought us to this point and will continue to move forward."

    Kobi Gur, CEOMythreal
  • Nitsan Cohen, CEO

    "We received seed funding from Tal at a critical time in our startup's growth. However, it was the connections and resources he provided that truly helped us succeed. Tal introduced us to an advisor who helped us raise our next round of funding. He also provided us with valuable market research that helped us refine our product. We are grateful for their support and look forward to achieving our next milestones with his help."

    Nitsan Cohen, CEO+Added
  • Eldar Buchris, CEO

    "Tal and Eran have been invaluable partners in helping us scale our business. Their expertise and guidance have helped us navigate challenges and make informed decisions. For example, when we were struggling to find product-market fit, they provided us with valuable customer insights that helped us pivot and attract more users. We are grateful for their ongoing support."

    Eldar Buchris, CEOVFR
  • Goni Grupper

    "As a co-founder and a chairman in Styletech Tal acted as a valuable partner and an active member of the team from day one. Tal guides us daily and is involved in every aspect of the business. Tal's pre-seed investment in Styletech along with his active role in raising funds from other investors using his connections and resources was instrumental in giving birth to our company. Tal is here for us o support with for every challenge or obstacle we face in the development process and beyond. Above it all, the personal and humble way upon which he acts on in everything he does makes us grateful for his involvement and support."

    Goni GrupperStyletech

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